David Huffaker is the director of UX research for Google Maps.
His current research focuses on understanding communication and social behavior to inform the design of HCI system.
[3] Huffaker, with co-researcher Sandra Calvert, studied the phenomenon of identity on the Internet.
Their work concluded that, unlike the conclusions of researchers like Sherry Turkle, identity was singular and consistent across platforms.
[5] His work has been incorporated into the data science curriculum at the City of London College of Economics.