[1] Previously, Evans was founder of Market Platform Dynamics and the former head of the global competition policy practice at LECG, LLC.
His most recent book is Catalyst Code (with Richard L. Schmalensee), which deals with the management problems faced by multi-sided businesses.
In the mid-2000s, Evans and his wife, Karen L. Webster, were chairman and managing director respectively, of the now defunct eSapience public relations firm of Cambridge, Massachusetts.
Several other publications covered the legal dispute, focusing on the ethical use of academics, such as Evans and Richard Schmalensee, dean of MIT's Sloan School of Management, in this rebranding campaign.
Other media outlets, such as The Financial Times, the Daily Kos, HCRenewal Blog, Harper's Magazine on Washington, to name a few, covered the issue.