He formed a hip hop act called the Sure Shot Groove and released the EP Rhymes Are Flowing in 1989.
[9] A collaboration with Norwegian production team Stargate led to success in the British charts in 2002 with the track Easier Said Than Done.
[10][11] He was the exclusive fitness trainer for the Joakim Nätterqvist, Miss Sweden Beauty Pageant and he has advised Axwell, Max Martin, Mikael Persbrandt, Marie Serneholt, Elin Nordegren, Carolina Gynning, Papa Dee, Anna Book, Annika Duckmark, and Carola Häggkvist.
[15] In 1999, he praised Sweden's Crown Princess Victoria in the news media when she unveiled a new toned physique for embracing a healthy lifestyle, saying: "She is a fantastic woman.
In 2005 he appeared on an episode the Swedish reality series Bröllopsnoja, TV4's fitness program Forma kroppen and Kanal 5's Dolce Vita.