[2] David Waweru has been active in advocating for a strong and vibrant local publishing industry and reading culture in East Africa.

In interviews with Nation TV[3] and Business Daily,[4] David alludes that though the Kenyan book trade has faced major challenges in the last couple of years, the market will recover.

Museum of Learning[5] indicates David Waweru saw a need in Trade and Christian publishing that few were willing risk investment in due to a perceived poor reading culture in most of sub-Saharan Africa.

In an article titled, "A Literary Contribution to Healing"[6] in the Daily Nation, David Waweru said "We cannot always complain about a poor reading culture," he said.

Events, dubbed BookTalkAfrica have already been held in Nairobi and Kampala where people queued waiting to speak to their favourite authors.