The company mainly focuses on personal growth, inspiration, leadership, relationships, fiction, theology, and children's books.

Many cited perceived poor reading habits in Kenya and poverty as reasons why they did not think that these areas were viable propositions.

WordAlive now accounts for 35% of their sales from "upcountry" – outside Kenya's major towns – areas that are considered "poor" by Kenyan standards.

The commentary aims to use African proverbs, metaphors and everyday stories to convey the text of the Bible to African believers while remaining true to the text and being honest about its context.

"The imprint is comprised of a broad range of serious Christian and Theological publications written especially for Pastors, church leaders, and academics (Theological Students, Teachers, and Scholars).