In 1901, the store changed its name to Davison-Paxon-Stokes after the retirement of E. Lee Douglas from the business[2] and the appointment of Frederic John Paxon as treasurer.

The main entrance on Peachtree features a very stately marble-floored cosmetics and jewelry area, modelled after Macy's flagship store on Herald Square in New York.

In Augusta, Davison's competed with the J.B. White chain and in Columbus, Kirven's was its main rival.

Throughout the 1960s, Rich's began to very aggressively expand in the suburbs while Davison's remained a downtown player for the most part.

Davison's expanded once again in the 1970s and 1980s with locations at Cumberland, Southlake, Gwinnett Place, Shannon, Northlake and Perimeter Malls.

New locations also replaced the downtown stores in all the other cities mentioned except Columbus, which faced stronger competition from regional chains.

Davison's also sponsored the Egleston Children's Christmas Parade, whose route still passes the former downtown store location.

In 1984, the logo was changed to the same thin typeface of its more famous counterpart in the ITC Avant Garde font.

The Cumberland Mall location was torn down in late 2005 for a major overhaul at the 32-year-old center, a detached Costco now sits just to the west of the Davison's footprint The Cumberland Mall location is now a courtyard/lifestyle center containing Ted's Montana Grill closed in 2020 due to COVID-19 financial restraints, Cheesecake Factory, Pf Changs, and Maggiano's Little Italy.

[12] Another part, owned by 200 Peachtree Retail, a group of investors embarked on a major effort to transform part of the historic building — which had remained mostly vacant since Macy’s closed in 2003 — into an event center called Southern Exchange Ballrooms, that hosts conferences, weddings, parties and other special events.

The historic building also features five restaurants, and recently hosted large parties from the 2019 NFL Super Bowl, Major League Soccer Digital Headquarters, SEC Championship party and will soon be host to the Golf Channel's live broadcast of the Payne Stewart Awards among many other events.