In 1957, Dawn was worth over $1M[10] and the company purchased Baker Perkins's automated donut machine division.

The same year, Marlin's son Ron began working for Dawn as an accountant, and siblings Miles and Steven joined in 1967 and 1968 respectively.

Through a partnership with the Torigoe Company, Dawn expanded to Japan in 1979; it later established a manufacturing plant in Evesham, United Kingdom in 1989.

In 2002, Dawn acquired Canadian mix manufacturer CSP Foods from Saskatchewan Wheat Pool for CAD$35M.

As of 2020[update], the CEO is Carrie Jones-Barber; she has worked at Dawn since 1985. Notable clients include Krispy Kreme, Starbucks, and WW International.