[1] Also that year, the chain opened a store in Naples, Florida, and moved its flagship from downtown Ann Arbor to a former Lord & Taylor location at Briarwood Mall.

[1] In 1995, however, Jacobson's posted its biggest loss since 1977, and as a result, three Metro Detroit locations were closed and thirty-two workers were laid off.

In addition, competitors Nordstrom and Parisian had begun opening locations in Detroit, increasing the chain's competition.

The chain began to promote its customer service and quality through marketing, and although the Midwestern locations continued to lose money, the Florida stores remained profitable.

[1] An East Lansing, Michigan, location that opened in 1970 was relocated to a new store on the site of a former Service Merchandise at Meridian Mall in nearby Okemos in 2000.

[5] The Briarwood Mall store and another at Laurel Park Place in Livonia, Michigan, were both sold to Davenport, Iowa-based Von Maur.

In early 2004, Longwood, Florida-based Jake's Stores bought the naming rights and re-established Jacobson's in Florida.