[5][6][7] In 2015, Alina Adams of Entertainment Weekly attributed the addition and evolution of the category to the increasing audience for, and presence of, independent soap opera web series.
[4] The associated category Outstanding Performer in a New Approaches Drama Series was added for the 42nd Daytime Creative Arts Emmy Awards in 2015, with Martha Byrne the first recipient for her role as Alexis Jordan/Joanne Edwards on Anacostia.
[8][9][10] In 2016, this was split into two categories, Outstanding Actress in a Digital Daytime Drama Series and Outstanding Actor in a Digital Daytime Drama Series,[11] with Mary Beth Evans and Kristos Andrews winning for their mother-son roles of Sara and Peter Garrett on The Bay.
The award recognized producers, directors, and writers credited on a minimum of 19 percent of total episodes first aired in the applicable year.
In December 2021, the ATAS and the NATAS announced a major realignment of the Daytime and Primetime Emmy Award ceremonies.