The Beauty Inside is a 2012 social Internet series developed by Intel and Toshiba, directed by Drake Doremus, written by Richard Greenberg, and starring Topher Grace, Mary Elizabeth Winstead, and Matthew Gray Gubler.

Hollywood's first social film that gives audience members the chance to play the lead role,[1][2][3][4] the series is presented in six filmed episodes interspersed with interactive storytelling that take place on the main character's Facebook timeline.

He shares his story through filmed episodes and real-time conversations with the audience.

Audience members play Alex throughout the experience, both in filmed episodes and on his Facebook timeline, via photos and videos, adding to his narrative at every step of the story.

[10] Also have the South Korean television series based on the 2015 movie; starring Seo Hyun-jin, Lee Min-ki, Lee Da-hee and Ahn Jae-hyun.