"[4] In 2008, Lee Hinman began making the move away from Google tools, 'in the interests of privacy', and blogged about his experience in a post entitled 'De-googling'.
[5] In 2010, publisher Jack Yan used the term as he removed himself from Google's services, citing privacy concerns.
[6] Five days later, Kirk McElhearn wrote a piece about "dropping Google" in Macworld, citing privacy, deletions of Blogger blogs, and censorship.
[7] In 2013, John Koetsier of Venturebeat said Amazon's Kindle Fire Android-based tablet was "a de-Google-ized version of Android.
"[16][17] In 2019, Huawei gave a refund to phone owners in the Philippines who were inhibited from using services provided by Google because so few alternatives exist that the absence of the company's products made normal internet use unfeasible.