They initially focused on assisting studios and video game publishers with digital distribution.
[7] Playdius was renamed to Dear Villagers in 2019, citing a desire to better communicate their focus on the core and hardcore demographics.
[8] As part of this rebranding, Dear Villagers refocused on PC and consoles, though they said they may publish mobile ports of existing games.
[10] Hardcore Gamer described games published by Dear Villagers as having gameplay that is easy to learn but hard to master.
According to the brand manager, they have "no rules" and focus entirely on publishing any interesting video games, regardless of genre, nationality, or platform.