She provided daily updates on the COVID-19 pandemic in Alberta to the public throughout most of 2020 and into 2021, though she stopped holding regular briefings in at the end of June 2021.
[9] Global News reported that Hinshaw is a trusted face for many Albertans, calmly delivering the facts as cases of COVID-19 are confirmed in the province.
On November 14, 2022, Smith fired Hinshaw and replaced her on an interim basis with Alberta Health Services vice president Mark Joffe.
[12] Dr. Deena Hinshaw was hired as British Columbia’s Deputy Provincial Health Officer on February 1, 2023 on a temporary basis.
CBC News and the Canadian Press said that there was a demand for the "charcoal grey half-sleeve dress emblazoned with the periodic table of elements" that Hinshaw wore on March 17 during her daily briefing in Edmonton.
Other medical experts have supported Hinshaw's recommendations, including Dr. Sarah Fortune of Harvard University's Department of Immunology and Infectious Diseases, who told CBC Radio that, “I think Alberta is taking reasonable steps in the face of having done a good job of bringing the viral numbers down and in the face of good vaccine coverage.