[3] The co-chief editors of the monthly were Georg Mascolo and Mathias Müller von Blumencron until 2013 when they both left the company.

[3][5] There is a four-member core editorial team in addition to 20 editors who also write for Der Spiegel.

The contents of the magazine mirror those in Der Spiegel, but they are offered in an age-appropriate manner and entertaining and educational way.

[7] The topics covered include stories of politics, economics, nature and technology, culture, sport and people in Germany and other countries.

[7] The monthly also publishes interviews undertaken by child reporters one of which was with Jose Manuel Barroso, President of the European Commission, in Hamburg in April 2012.