It was released on July 21, 2023, through 10K Projects and Capitol Records, as the fifth single from her debut EP Like..?
Spice shared a first teaser of the song on her TikTok on July 9, 2023, which subsequently went viral.
[3] An "ode to a city staple", the deli, the song was seen as her development "from a scrappy newcomer to a full-blown superstar" coming full circle.
[6] The video was shot at a New York bodega store on 145th Street (Manhattan) and sees Spice dancing and twerking along with a few friends, reminiscent of the video for her breakthrough single "Munch (Feelin' U)" (2022).
[7] Upon release, the rapper faced backlash for including twerking scenes of 16-year-old Aya Tanjali.