My5 (previously Five Download and later Demand 5) is the brand name of video-on-demand services offered by Channel 5 in the United Kingdom.

[2] On November 1, 2023, Paramount announced that it would merge My5 with Pluto TV in the UK, with its full launch date set to be planned for the second half of 2024.

[3] These plans would be shelved with the announcement on 20 August 2024 that the service would instead be revamped and, along with Channel 5, would be rebranded as simply 5 in March 2025.

[9] Demand 5 was removed from BT Vision on 6 October 2010,[10] although the two companies continued discussions in a bid to reinstate the service, having previously stalled during contract renegotiations.

[13] Three days after the release of the Now TV Box, Roku added Demand 5 to its own range of streaming devices.

My5 is available on Virgin Media's cable television service, offering programmes for 7 days after broadcast since November 2010.

[19] In late 2019, it was confirmed that as part of a wider deal with ViacomCBS, the My5 app, along with the UK version of Pluto TV and subscription service MTV Play would be made available on Virgin Media.

[27] Reviews of the app have been very poor due to, among other issues, that Demand 5 can only be used on Wifi networks, rather than 3G or 4G[28] On 16 May 2013, Demand5 was launched on a range of Samsung Galaxy Android devices including smartphone and tablets.