Demet Mutlu graduated cum laude from New York University with a degree in Economics.

[2] During a visit to Turkey during the summer after her first year at Harvard Business School, Demet Mutlu saw there was a gap in the field of e-commerce, especially in fashion, and left Harvard Business School to found Trendyol in 2010.

[12] In 2016, she was cited by The Hundert and Forbes magazines as a model for European women entrepreneurs.

[13] In 2016, she was cited by The Hundert and Forbes magazines as a model for European women entrepreneurs.

[13] In 2017, she became the representative for Turkey of the “Inspiring Women” project of the world-famous lifestyle platform Refinery29.