Demet Mutlu 6,96% Evren Üçok 5,55% Begüm Tekin 0,78% Trendyol is an e-commerce platform based in Turkey, with its headquarters in Istanbul.

[6] In December 2022, Trendyol launched an unsuccessful $1.24 billion takeover bid of British fashion e-commerce platform, ASOS.

[17] Founded with an initial capital of 300,000 USD, Trendyol received investment from Tiger Global and Kleiner Perkins in 2010–11 and EBRD in 2014.

Following the investment made by Alibaba, Tiger Global, Kleiner Perkins Caufield Byers, and EBRD were withdrawn.

In the investigation concluded in 2023 using evidence obtained from August 2017 to September 2021, the company was fined 61 million Turkish Liras for systemic algorithm manipulation and unfair use of marketplace data.

[27] Cumhuriyet Newspaper Foundation filed a criminal complaint against the officials of the period, alleging that they "received unregistered money" in exchange for manipulative news against the e-commerce law that came into force in January 2023.