The first three colognes that were created – Dirt, Grass and Tomato – were launched at New York department store Henri Bendel in 1996.
The three scents sold well, which led to further introductions of fragrances such as Gin & Tonic, Baby Powder and Play-Doh.
[1] Brosius and Gable sold Demeter Fragrance Library in 2002 to the Freedom Marketing Group.
Demeter fragrances are cologne concentration (2-4% perfume oil within the carrier of alcohol), as opposed to more commonly seen fragrance formats, such as eau de toilette or eau de parfum, which have a higher ratio of perfume oil to alcohol and may therefore last longer on the skin.
[citation needed] Some of the better known fragrances are Angel Food, Baby Powder, Carrot, Cosmopolitan Cocktail, Leather, Paperback, Play-Doh (created in 2006 to mark Play-Doh's 50th anniversary), Riding Crop, Sushi, Pipe Tobacco, Turpentine, Snow, Lime, and Golden Delicious Apple.