The album features collaborations with producers and guest artists such as Labrinth and Diplo and sees Tempah experimenting with new musical genres.

Demonstration received generally positive reviews, with music critics praising the choice of producers and Tempah's evolution as a musician.

I'd also like to collaborate with Adele, Sleigh Bells, Lykke Li, The Script, Dev, James Blake ― those are the few that I'd really like to work with.

"[4] Tempah asked a number of artists to appear on the album, including Gary Barlow, Chris Martin, Dizzee Rascal, and The Script.

In interviews, other artists announced that they were working on his album such as Labrinth, Dizzee Rascal, Big Sean and Emeli Sandé.

Previous collaborators Naughty Boy and Labrinth have produced multiple tracks for the album, following their appearances on Disc-Overy.

"[13] He also commented oh how things change when signing with a record label and how the process of making albums: "The first time around, you don't really know.

[14] "Don't Sell Out" incorporates elements of Tamil music that meld into the hip hop and trap genres throughout the song.

He added "it's very unorthodox in the sense that people wouldn't have heard or even expect us to make a song like this because it's very slow and ballad-y.

"Lover Not a Fighter" is a feel-good, radio-friendly song that incorporates hip hop and electronic music, along with rap rock, and is about good vibes and "doing your thing".

Apparently Tinie wanted a part of the album to be motivational, and conveys this with the songs "Children of the Sun", "A Heart Can Save the World" and "Heroes".

[14] Emeli Sandé features on "A Heart Can Save the World", and also wrote Laura Mvula's chorus for "Heroes".

A series of short trailers for "Trampoline", getting gradually longer in length, teased different sections of the instrumental and music video.

[17] The fourth and final trailer was released a day prior to the premiere of the track, and includes part of the chorus.

He performed a medley of "Lover Not a Fighter" and "Children of the Sun" at the 2014 BRIT Awards launch party,[20] "Children of the Sun" at BBC Radio 1's Teen Awards,[21] "Lover Not a Fighter" alongside Labrinth on The Graham Norton Show[22] and solo on BBC's Live Lounge,[23] as well as performing "Heroes" with Laura Mvula on The Jonathan Ross Show[24] and the 2014 BAFTAs.

[31] The promotional video was shot in collaboration with Dockers and Complex and premiered on 8 October 2013 at a total length of 3 minutes and 11 seconds.

The second single from the album, "Children of the Sun", featuring John Martin, premiered on Zane Lowe's BBC Radio 1 show on 12 September.

[38] The album's fourth single, "Tears Run Dry", was released on 22 July 2014 following the premiere of its music video the previous day.

"[45] Gigwise's Nick Scott gave the album eight out of ten stars, saying that "It would be wrong to compare Disc-Overy to Demonstration; this is the Tinie Tempah of now.

She questioned the commercial success of the album, claiming that "rather than creating radio-loving hooks, Tinie has expended his energies on honing lyrics and flow".

However, Cottingham dismissed the quality of some lyrics as "all great fun for him, no doubt, but in the past he didn’t trade in this lowest common denominator stuff.

"[46] Larry Day of musicOMH gave the album two and half out of five stars, commenting "this is a massive collaborative project.

On the other hand, he praised the promotional single "Don't Sell Out", saying "crunchy handclaps and jerky hooks work a kiss of life on the record, and Tempah's lyrics are fascinating to listen to – he compares himself to Othello and nods to everything from the Queen to Celebrity Juice – if utterly misogynistic."

Day concluded the review with "Tempah has gone from rapping with a knowing wink or a glint in his eye to unloading a lewd spiel sans wit.

The record debuted at number 13 in Ireland, eleven positions higher than its predecessor, and spent seven weeks on that chart.