It was released on 25 September 2013 as a promotional single from Tempah's second studio album Demonstration (2013).
He decided to create a song poking fun at the term "selling out", due to how frequently and foolishly it is used.
The song was released on 25 September 2013 as an instant download when you pre-ordered Demonstration, and managed to enter the UK Singles Chart at number 70.
A live video for the song was shot during a soundcheck at the O2 Arena and was uploaded to O2's YouTube channel on 16 September 2013.
[3] The promotional video was shot in collaboration with Dockers and Complex and premiered on 8 October 2013 at a total length of 3 minutes and 11 seconds.