After winning many awards, including the Ridler in 1967, it became the prototype for a Hot Wheels car, and plastic model kit.

The slant six engine and 3-speed manual transmission were moved rearward 15 inches, out of the cab and into the bed and covered by the hard tonneau.

Entry into the gold-painted custom is achieved by lifting up the windshield, swivelling the lower gate and entering through the front.

Harry Bradley had proposed to call it XTAB (standing for eXperimental Truck Alexander Brothers).

The vehicle is also Joseph "Vert" Wheeler's signature car in Hot Wheels: World Race and the AcceleRacers series.

Three years later, in preparation for Hot Wheels' 35th anniversary, a full size Deora II was unveiled.