In the dispute over the succession, Der Yid came under the control of the supporters of Zalman Teitelbaum.
This left rival supporters of his brother, Aaron Teitelbaum, without a platform for communication and public relations, prompting them to establish a newspaper of their own.
[1][2] The resulting publication promotes Aaron, rather than Zalman, as the legitimate successor of the previous rebbe, Moshe Teitelbaum.
The publication adheres to a strict interpretation of tzniut that prohibits photographs of women on its pages.
[1] In November 2020, Der Blatt broke the news of the wedding of Rabbi Aaron Teitelbaum's grandson, which was held during the Covid-19 pandemic.