Derrick N. Ashong, also known as "DNA", (born 1975 in Accra, Ghana), is a producer, musician, and entrepreneur known for working with major figures including Oprah Winfrey, Steven Spielberg, and Dave Stewart of the Eurythmics.
He received another Emmy nod in 2015, and yet another in 2016, for Take Back the Mic: The World Cup of Hip Hop, the flagship show of his digital media company, Amp.it, which launched at the beginning of 2015.
- The FAM Manifesto - a text outlining the philosophy of open source music,[4] which ultimately led him to found his company, amp.it that drives and measures digital video engagement by rewarding and recognizing fans for discovering, sharing and curating great content.
Ashong reached prominent media attention when a YouTube video went viral, of him speaking on Barack Obama's campaign to gain the Democratic nomination for the 2008 U.S. presidential election.
As a result of AMP Global's early success, Ashong attracted major production partners, including Flame Ventures, run by Tony Krantz, and ITV America, to bring fan-curated content to international audiences.