Kelly was also executive producer of the programme, which originally launched on 5 August 2013 and was nominated for SJA Television Show of the Year in 2013.

Kelly was a long-standing presenter on talkSPORT, the commercial national radio station which broadcasts from London across the United Kingdom.

In 2012 Kelly was named among the top 10 most influential sportswriters in Britain by the trade publication, UK Press Gazette.

Kelly replaced Piers Morgan after he was sacked for publishing faked photos of Iraqi prisoners being "tortured" by British troops[4] and edited the paper in the wake of that controversy.

His contributions included interviews with Michael Schumacher,[6] Arsène Wenger,[7] Petr Čech[8] and a piece on GB Blind Football.

Kelly has also been an Executive Consultant for the PR agency Hill & Knowlton and director of the internet company Fast Web Media.

At Hill and Knowlton he was Master of Ceremonies at various corporate nights involving supermodels Jerry Hall and Petra Nemcova at the Cannes Festival; the football manager Arsène Wenger in Switzerland, the BBC Match of the Day team, Cilla Black, chef Antony Worrall Thompson, the cricketers Nasser Hussein and Jeff Thomson and footballer Marcel Desailly.

He completed in the 2007 Isle of Wight Round The Island race on board an Extreme 40 sailing boat, made a solo parachute jump for MENCAP, has run with the bulls in Pamplona and climbed Kilimanjaro as part of a Football League team raising funds for Marie Curie Cancer Care in the summer of 2011.