The specification can describe choices for design aspects such as materials, color schemes, shapes, patterns, textures, or layouts.
For instance, many BMW vehicles share a design language, including front-end styling consisting of a split "kidney grille" and four circular headlights.
[2] Apple used the Snow White design for its home computers in the 1980s, which used parallel stripes to give the impression that the enclosure was smaller than it actually was.
Cadillac introduced the Art and Science design philosophy in 2000, which emphasized sharp and crisp edges — what noted automotive journalist Dan Neil described as a "fractal geometric style.
"[4] Ford used the New Edge design language in the 1990s and early 2000s, which combined intersecting arcs to create soft aerodynamic shapes.
The Aqua design language was introduced with Mac OS X Jaguar and emphasized flatter interface elements and liberal use of reflection effects and transparency.
[14] Google developed Material Design in 2014 which emphasizes smooth responsive animations and transitions, padding and depth using lighting and shadows.