Designers Against Aids[1] (abbreviated DAA) is an international project launched in Belgium in 2004, developed by the non-profit organization Beauty Without Irony, which spreads HIV/AIDS global awareness by using pop culture, celebrities, fashion, and sports to target younger generations, mainly from Western countries.
MTV, New York Post, Vanity Fair, Vogue, Le Monde, Canal+, Cosmopolitan, Knack, El País and International Herald Tribune have reported on DAA and its cause.
The collections launched in 2008 and 2009 featured celebrities like Rihanna, Dita Von Teese, N.E.R.D, Timbaland, Moby, Estelle, Tokio Hotel, Yoko Ono, and Katharine Hamnett.
July 2008: Exhibition of DAA T-shirts customized by Spanish artists and designers at the International Benicàssim Festival in Spain.
The duvet covers and pillowcases are designed by celebrities such as Vive la fête, Bas Kosters, Kate Ryan and Percy Irausquin.