[4] In 1986, the company opened its first own store in the harbor of Ibiza and included its first logo – a graphical representation of a naked man and woman holding hands – designed by Peret.[5][who?

[6] In 2012, the company officially opened its headquarters in the neighborhood of La Barceloneta in Barcelona, a glass building designed by Ricardo Bofill with 24,000 square meters of floor space distributed over six stories, which required an investment of 50 million euros.

[9] Known for a different kind of styling based on ethnic fabrics, colorful garments and creative designs, Desigual launches two collections every year: spring-summer and autumn-winter.

[10] The company has ten sales channels, both physical and online, and distribution is centralized in logistics centers located in Viladecans, Gavà, New Jersey (USA) and Hong Kong.

In 2022 the firm has a presence in 109 countries, with 393 mono-brand stores and more than 2,600 employees worldwide, 547 of whom work at the Barcelona headquarters in the neighborhood of La Barceloneta.

[18] The company have also signed agreements with international platforms focused on environmental responsibility like Textile Exchange, Sustainable Apparel Coalition (SAC), Better Cotton Initiative (BCI) or the Fashion Pact.

[23] Starting in 2018, the firm established new collaborations with well-known personalities and other companies through which it has launched capsule collections featuring new materials, campaigns promoting diversity, and artistic projects.

These collaborations have involved the likes of artists Miranda Makaroff and Okuda San Miguel,[24][25] designer María Escoté,[26] actor Jordi Mollá and Najwa Nimri,[26][27] as well as with Ecoalf,[28] Victoria or Sonar Barcelona.

It starred personalities from the world of fashion, art, film and music, who performed a choreography, and was followed by a show where couples and trios kissed in front of the audience wearing garments from the new collection and, later on, nothing at all.

[32] In 2020, the brand continued to roll out its revamped image and a new retail store concept based on art galleries: uncluttered spaces with fewer clothes and hangers, with the garment as the central item, to impress the customer.

RFID technology has been implemented across all Desigual stores, enabling the inventory to be managed accurately and in real time, while also establishing stock traceability from the source.

Created in 1998, the desigual.com website was refreshed at the end of 2019 to align it with the new brand image, featuring advances in terms of personalization, scalability and localization.

[38] Desigual's use of blockchain technology to improve visibility in the supply chain has been noted as an "important step" towards building in more transparency and accountability into the process of meeting customer needs.

In 2021, Desigual created Awesome Lab, a startup accelerator to drive tech innovation in the fashion sector and provide solutions to the industry's main challenges.

Seven companies were chosen from more than 150: Vestico, Syrup Tech, Swearit, Personify XP, Resortecs, Exonode and SXD, with ideas around blockchain, artificial intelligence, new materials and machine learning.

More precisely in Albania, Algeria, Andorra, Antigua and Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahrain, Belgium, Belarus, Bosnia and Herzegovina, Bermuda, Brazil, Brunei, Bulgaria, Canada, China, Colombia, Costa Rica, Chile, Croatia, Cyprus, Curaçao, Czech Republic, Ecuador, Estonia, El Salvador, Czech Republic, Denmark, Egypt, Russian Federation, United Arab Emirates, Finland, France, Germany, Mexico, Georgia, Gibraltar, Greece, Guadeloupe, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Cayman Islands, Israel, Ireland, Italy, Japan, Jersey, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Macao, Macedonia, Malaysia, Malta, Montenegro, Morocco, Myanmar, Netherlands, New Zealand, Oman, Panama, Paraguay, Philippines, Poland, South Korea, Portugal, Puerto Rico, Qatar, Dominican Republic, Romania, Saudi Arabia, Singapore, Cuba, Spain, Serbia, Sri Lanka, South Africa, Switzerland, Sweden, Taiwan, Trinidad and Tobago, Tunisia, Turkey, Uruguay, Ukraine, United Kingdom, United States, Peru, Venezuela, Vietnam and Guatemala.

[60] Later that year, the firm Dolores Promesas filed a complaint against Desigual for copyright infringement after the company marketed a T-shirt with a design identical to one of its own.

[61] In 2014 the company received criticism for releasing a television commercial around Mother's Day which featured a woman poking a hole in a condom, displaying the words "You decide" on the screen.