Desislava Radeva (born 9 July 1969) (née Gencheva Bulgarian: Генчева) is a Bulgarian public figure and the current First Lady of Bulgaria since January 2017, being the wife of President Rumen Radev.

[2] In her student years, she worked as an assistant to the Minister of Agriculture Rumen Hristov.

She continued her career as an office manager in TV shows such as Kanaleto and Hushove.

In 2016, she took an active part in the November 2016 Bulgarian presidential election, campaigning for her then partner Rumen Radev.

In 2017, she founded a non-profit association called the "Living Water of Bulgaria", which carries out activities in the public interest.