Joseph Scott, also known as Dez Nado, is an American hip hop and reggae singer, songwriter, and record producer from Jacksonville, Florida.
[9] Nado premiered a cable reality TV series called Life & Grind: Duval on Bounce TV[10][11] focusing not only on his daily life as an independent artist, but also on other indie artists and bands affiliated with his self-managed entertainment label.
Nado made the local news before the mixtape album release and TV series premiere with his $1.4 Million dollar One Spark crowdfunding pitch in Spring 2014 for his Life & Grind project and northeast Florida's largest annual indie concert series Duval Spring Fest, which he started in college.
Following the release of the LaDolceVita album, The Life & Grind TV franchise expanded due to the show's popularity.
[15][16] Dez attributed the growth of his buzz[vague] as an artist, evident in the 12,000+ units moved of his "Futuristic" single and tens of thousands of downloads/streams following the release of his latest single "Duele", to his growing independent cable television platform in one of his latest interviews with hip hop blog HipHopApproved.com.