Señorita Panamá
In 1982, Señorita Panamá was created by RPC Channel 4 as an alternative to send its winners to the Miss World contest in London.
The National Beauty Pageant was known as "Miss Panama" until 1975, when organizers decided to use "Señorita Panamá", a brand that lasted only one year.
The Miss Panama pageant, was born in 1952 when an invitation was received by tourism authorities to select a contestant for the purpose of sending advertising a Panamanian representative to Miss Universe contest in California, United States, which had been created that same year by the company Pacific Mills to promote its brand of bikinis "Catalina".
During the 1980s, the pageant was broadcast and promoted by Channel 2, which was the official Government network, giving place to endless rumors about affairs between the beauty queens and authority figures.
The last edition of Miss Panama took place 1987 when the country entered the political and financial crisis which ended with the arrest of General Manuel Antonio Noriega.
Moreno acquired the rights of the former Miss Panama contest called again, with a choice format similar to that possessed the previous national competition.
As a subsidiary Medcom group of companies, is responsible Telemetro live broadcast of the show, which usually includes presentations by renowned international artists.
The candidates are selected from groups of girls, either because they competed through regional casting or because they were chosen directly by the Organization Miss Panama, who decide the final number depending on the talent available this year.
That year, the Panama franchise was given to Bolivian-based Promociones Gloria, which conducted a small casting to select a delegate for Miss World.
In 2008, the contest changed its name to Realmente Bella and was shown in a reality show format and is televise for Telemetro Channel.
For the first time in the Miss Panama contest, open casting calls were held, which resulted in complete failure as only about 17 girls in four cities showed up.
In 2008, a new production team took over the contest, calling it "Realmente Bella" and transforming the beauty pageant into a reality show.
This show had weekly galas where contestants took part in special challenges to raise the level of competition.
In 2008 they appointed the 1st runner-up of the 2007 pageant to represent Panama but she was unable to travel to Johannesburg due to visa issues.
In 2009, Corporacion MEDCOM announced that they would crown a representative to Miss World, but the license was under the property of local businessman Olais Padilla who signed an agreement with the TV station so Nadege Herrera could compete.
In 2010 Padilla organized a local competition called Miss Mundo Panamá, won by Paola Vaprio Medaglia.
From 2015 to 2016 other organization elected the new winner, in the 2017 the franchise was acquired by Cesar Anel to which eventually tied up with the Senorita Panama from 2017 to 2023.
Physical Modelos agency, which owned the Miss Asia Pacific license since the 1990s,was awarded the franchise from 2002 to 2007 when Carousel Productions changed the name of their event.
From 2019 to 2020, the franchise is property of Miss Earth Panamá pageant under the direction of Diana Lemos Lee.
