[1] Generally, the brand focused on producing local alternatives to products with large market shares like Kraft peanut butter and Vegemite.
[2] On 26 July 2018, Dick Smith announced that the business would close in 2019, blaming competition from German supermarket Aldi.
[6] In 2006, the Herald Sun newspaper reported that Dick Smith Foods turnover had halved, due in part to the difficulty of finding local suppliers for their products.
He implemented a vision for the return to Australian-owned, Australian-grown produce where all the profits stay in Australia, instead of heading offshore as they do with the majority of foreign-owned food suppliers.
[9][10] The matchboxes were originally printed and made in North Richmond, New South Wales, Australia by Hanna Match, from local and imported materials.
[citation needed] The back of the box reads:[10] We would have to be complete dickheads to let most of our famous Australian brands be taken over by foreign companies.