"Did It Again" is a song by Australian recording artist Kylie Minogue, originally featured on her sixth studio album Impossible Princess (1997).

The song was subsequently included on Minogue's compilation albums Ultimate Kylie (2004) and Step Back in Time: The Definitive Collection (2019).

She had begun writing the song whilst British tabloids published rumors about her private life, and the poor reception that Impossible Princess' lead single "Some Kind of Bliss" received.

[6] Michael Dwyer from Western Australia magazine commented on Minogue's departure from dance music and bubblegum pop and her maturity since her work with Stock, Aitken and Waterman, stating "Some Kind of Bliss and Did It Again have already proved our Kylie has more tricks up her sleeve this time than Stock, Aitken and Waterman ever dreamed of and her sixth album harbours more strings to her carefully-cultivated bow.

He further commented that "Did It Again" was "a blend of drums and electric guitar that might have found its way onto The Beatles' famous Revolver album.

"[8] Reviewing her compilation album Greatest Hits 87–97 (2003), Michael Paoletta from Billboard magazine viewed the composition as progressive rock.

[12] Jack Foley from Indielondon.co.uk called "Did it Again" one of Minogue's "chart-busters" that "continue to fill the dancefloors despite being relentlessly over-played in their heyday.

"[13] While reviewing one of her concerts in Australia, Darrin Farrant from The Age said, "Best of the Impossible Princess bunch was clearly Did It Again, Minogue smiling and strutting, the crowd joining her to sing every word.

"[16] Guillermo Alonso, from the Spanish edition of Vanity Fair, compared Minogue's vocals to those of Shirley Manson and named "Did It Again" her 39th best single.

[17] A reviewer from Music Week magazine awarded "Did It Again" three stars out of five, stating that Minogue's vocals "takes a stroppy edge", but "it's not strong enough to do much better than the modest performance of Some Kind of Bliss.

"[18] Natasha Tripney from musicOMH said: "'Did It Again' reminds you of her valiant but wildly misjudged attempt to morph into Indie Kylie circa 1997, only really serving to highlight the limitations of her voice in the process.

[30] The outfit for Indie Kylie, which was red three-quarter pants with a high-collar shirt, was inspired by Star Trek films that was assisted by British fashion design, Pellicano.

So he, Pedro, cunningly picked up on that and said we should make a video with all the different Kylies, which I was more then [sic] happy about, because it was stating the obvious and having a laugh at the same time.

[35] Erika Brooks Adickman from Idolator said that "the tongue-in-cheek video had the pop icon acknowledging all the ways she had reinvented herself over the years".

[37] During an interview Minogue gave to Jetstar Airways magazine, journalist Simon Price stated that the four different Kylies were "brilliantly" satirised in the video.

[38] Costumes from the video, along with accessories spanning Minogue's career, became part of an exhibition at the National Portrait Gallery in Australia, during May 2005.

[42] Media theorist Lee Barron, author of Social Theory in Popular Culture, discussed the Impossible Princess period and further stated "The Impossible Princess phase represented a period of diminished commercial success, marking the moment in which Minogue consciously began to engage in a playful awareness of image construction and referentiality ...

[52][53] The song's last appearance was on the third disc of Step Back in Time: The Definitive Collection released in November 2019 by BMG.