Diego Berdakin

He founded the social commerce company BeachMint along with Myspace co-founder Josh Berman, which later was acquired by Condé Nast to form The Lucky Group.

[2] Berdakin began his post collegiate career at Slingshot Labs, the digital research and development arm of News Corp., as the executive vice president.

[4] Based in Santa Monica, BeachMint attracted the fashion and design talents of celebrities such as Kate Bosworth,[5] Rachel Bilson, the Mary-Kate and Ashley Olsen, Justin Timberlake[6][7] and jeweler Philip Crangi.

[13][non-primary source needed] Berdakin currently serves as the Chair of Technology, Media & Ethics at the University of Southern California and is involved in the study of Fake News and its impact on popular and public opinion.

[20] Berdakin is the main benefactor of USC School of Cinematic Art's Neighborhood Academic initiative supporting inner city students' creative development.