Diego Jesús Jiménez de Cisneros Bermúdez (September 27, 1911 – July 15, 1980) was a Cuban–born Venezuelan businessman.

[1] In 1940, the Cisneros brothers got the exclusive franchise to produce and sell Pepsi-Cola products in Venezuela.

In 1953, the various businesses were integrated into one entity, incorporating both commercial and industrial activities, Grupo Cisneros.

[3] The 1958 fall of Venezuelan president Marcos Pérez Jiménez, created many economic setbacks.

Cisneros purchased Televisa, and began airing channel 27 on February 27, 1961, resuming uninterrupted transmissions on March 1, 1961.

[5][6] After having a severe stroke in 1970, which led to declining health, Cisneros died in Caracas on July 15, 1980.