Dieter Rams

[4] He began his studies in architecture and interior decoration at Wiesbaden School of Art (now part of the RheinMain University of Applied Sciences) in 1947.

He returned to the Wiesbaden School of Art in 1948 and graduated in architecture with honours in 1953, after which he began working for Frankfurt-based architect Otto Apel.

[6][7][8][4] After he joined the company, he became a protégé of Fritz Eichler and the Ulm School of Design professors Hans Gugelot and Otl Aicher,[6] all of whom worked for Braun in various capacities.

"[11] Gugelot, Rams, and their colleagues designed many memorable products for Braun including the famous Phonosuper SK 4 [de] radiogram and the high-quality 'D'-series (D 45, D 46) of 35mm film slide projectors.

The SK 4, known as the "Snow White's coffin," is considered revolutionary because it transitioned household appliance design away from looking like traditional furniture.

[12] By producing electronic gadgets that were remarkable in their austere aesthetic and user friendliness, Rams made Braun a household name in the 1950s.

[13] In 1959, Rams began a collaboration with Vitsœ, at the time known as Vitsœ-Zapf, which led to the development of the 606 Universal Shelving System, which is still sold today, with only minor changes from the original.

[21][22][8] In Gary Hustwit's 2009 documentary film Objectified, Rams states that Apple is one of the few companies designing products according to his principles.

[53] In 2022, the Museum für Angewandte Kunst in Frankfurt updated and expanded its permanent display titled "Dieter Rams.

Braun Phonosuper SK 4 "Snow White's coffin" by Dieter Rams and Hans Gugelot (1956)
Rams's furniture seen in a Vitsœ showroom in Tokyo
Apple iPod pictured next to a 1958 Braun T3 transistor radio
Braun SK 61
Rams at the 50th Anniversary of Braun Innovation exhibition, Boston (2005)
Rams honoured with iF Design Lifetime Achievement Award , Friedrichstadt-Palast , Berlin (2024)