Digikala

DigiKala was founded in 2006 by the brothers Hamid and Saeid Mohammadi, prompted by an unpleasant experience they had trying to buy a digital camera.

[12] The company does not publicize its revenue, but has said sales are growing at a rate of 200% a year, and that it is receiving orders from even the most remote villages in Iran.

[14] To survive, the platform adopted several initiatives such as a pay-per-sale strategy which allow users to receive a commission if a directed customer purchases a product.

[15] In March 2019, DigiKala also addressed the issue of author authenticity of products in the platform after receiving complaints over the quality of goods being sold.

Vanak Plaza 31, In 23 July 2023 its office was shut down by law enforcement command for lack of hijab by its businesswomen.

[24] The DigiKala Group is active in logistics, e-commerce, content, fintech, martech, and innovative fields.

[27] Launched in 2021, DigiKala Jet is a personalized online grocery shop in major cities like Tehran, Karaj, Mashhad, and Shiraz.

[32][33] In 2024, the attorney general of Iran threatened legal action for selling coffee mugs and shoes decorated with the name of Fatima, daughter of Muhammad and wife of the first Shiite imam Ali.

Hamid Mohammadi and Saeed Mohammadi, co-founders of Digikala