The channel was created by DigitalRev CEO and producer Richard Yu and was co-produced and presented by Kai Man Wong.

DigitalRev TV routinely published new product reviews, parodies, challenges and how-to guides,[2] and was known for its irreverent style in the vein of Top Gear.

[6] The channel began in 2007 with a format that usually involved a fixed-camera view of a reviewer's hands showing off the details of a particular photography product available at its store.

Location shooting was introduced, along with a shift to actively testing products, making group comparisons, and looking at wider aspects of photography such as techniques, construction projects and camera culture.

[10] From 2015 Kai presented videos from East Anglia in the UK, often with British fashion photographer Paul John Bayfield,[11] while Lok fronted Hong Kong–based episodes with Ian Wong and Warren Ng.