[4] Digital Doesn't Matter features a foreword by American advertising executive Jeff Goodby; additional contributors include Valerie Cheng, Jeff Cheong, Jon Cook, Steve Elrick, Andy Greenaway, Chris Kyme, Sean Lam, Ken Mandel, Craig Mapleston, Peter Moss, Jim Speelmon, and Joe Zandstra.

[7] Communication Arts called the book a "compendium of brutally honest, provocative insights that are, at times, pure heresy" and included it as "recommended reading" in their "Advertising Annual" for 2014.

[8] Laura Lorek of Silicon Hills News described the project as "a lasting platform that can be updated and changed with the focus on what went wrong with the advertising industry and ideas on how to fix it".

[4] Farah Siru of Marketing Magazine called the book "an ironic compilation of opinions and insights from some of the best admen in the business, presented in a linear storyline".

He wrote, "Bearing in mind the speed of development across the digital platforms, this book may not be relevant for too many years but right now, it is a 'must read' for both clients and agency people.