Digital product design is a transdisciplinary field because a digital product designer sees the project from end-to-end; from recognizing an opportunity and understanding the customer's need through to final delivery.
[3] A digital product designer is an integral part of the creative team at every stage of the process who leads the UI and UX design throughout, and is also involved in the product strategy with an entrepreneurial mindset to help get it to the market.
[4] Although computer programming is not a required skill for a digital product designer, digital product designers need to have a high-level understanding of how all of the technical pieces work together in order to ensure that the creative vision is fully realized.
Established as a modern degree addressing needs for cross-disciplinary education, one of its fundamental objectives is to develop lateral thinking skills across more rigidly defined academic areas recognized as a valuable component in expanding technological horizons.
[10][11] Digital Product Design is a certificate program at Pratt institute.