The show was created by Elle chief editor Daisy de Galard.
Where they would discuss the latest fashion and music trends.
[2] The television show was considered revolutionary and trendy for its time.
[3] The only other show aimed exclusively for a female television audience in the 1960s was Magazine féminin which was mainly aimed at housewives as opposed to young French women which was Dim Dam Dom.
[4] The show was praised for its sophistication and production values.