A Ding Dong is a chocolate cake produced and distributed in the United States by Hostess Brands and in Canada from Vachon Inc. under the name King Dons; in some U.S. markets, it was previously known as Big Wheels.
A white creamy filling is injected into the center and a thin coating of chocolate glaze covers the cake.
The Ding Dong was originally wrapped in a square of thin aluminum foil, enabling it to be carried in lunches without melting the chocolate glaze.
[2] The company marketed the snacks on the East Coast as Big Wheels, to avoid confusion with Ring Dings, a similar and pre-existing treat by Drake's Cakes.
The compromise sound-alike name King Dons lasted until Interstate Bakeries Corporation, which had recently merged with Hostess' parent company, bought Drake's in 1998.