It was the original name of the "Reflective Optical Videodisc System" format later known as "LaserVision" or LaserDisc.
Agreements were made with Columbia Pictures and United Artists, though no discs were released on the DiscoVision label from either studio.
In the same year, MCA discontinued their DiscoVision branding, due to the sale of the technology to Pioneer (who then rebranded the format as LaserDisc) and in turn rebranded their laserdisc releases, now fabricated by Pioneer, under the MCA Videodisc banner; this was changed to the "MCA Home Video" name for both its VHS and videodisc releases.
[1] DiscoVision Associates later evolved into a patent holding company which manages and licenses intellectual property related to LaserDisc, Compact Disc, and optical disc technologies, as well as other non-disc related fields.
In 1989, Pioneer acquired DiscoVision Associates where it continues to license its technologies independently.