[1][2][3][4] Established in 1996, was founded by Mexican rock and jazz musicians aiming to have an alternative label to mainstream circuit.
Discos Intolerancia was established in 1996 by Gerardo Gerry Rosado, Mexican musician and producer of Consumatum est, a famous rock band in 90s.
Then, the first artist to been certified Gold in Mexico for Intolerancia was Carla Morrison's first album Déjenme llorar.
[6] In addition to the recording and publishing of albums, Discos Intolerancia performs activities in support of the musicians it represents, such as participating in music festivals as SXSW, Glastonbury, Rock al Parque, And Vive Latino.
In this latter the label curates an artistic program at Carpa Intolerante stage; they also collaborate with Ibero 90.9 radio station with acoustic sessions recorded at Clickaporte show.