The program is written, directed, and produced in Madison, Wisconsin, and is billed as the longest running tourism TV show in the United States.
[1] The program has won 20 National Television Awards,[2] and has received 8 Emmy nominations,[3] winning once in 2012 for its 25th Anniversary Special.
[4] Discover Wisconsin Television (DW-TV) began in 1987, initially airing on one affiliate in Wausau.
This by a combination of network, cable, and satellite stations, as well as online-only sources such as YouTube and Roku.
[1] Hosts on the show have included Stephanie Klett (1992 Miss Wisconsin and future state Secretary of Tourism), Rick Rose, Emmy Fink, Mariah Haberman, Eric Paulsen, Jake Zimmerman, Collin Geraghty, Marie Justice, Carol Crowe, Susan Shannon, Abbey Maillette, Libby Amato, and Jack Taylor.