The first issue was 16 pages long, and the cover showed Walt Disney surrounded by several costumed characters in front of Disneyland's Sleeping Beauty Castle.

When Walt Disney World opened in 1971, the program became nationwide, allowing anyone the opportunity for a cheaper admission, as well as added benefits such as vacation packages.

Over his 30 years with The Walt Disney Company, Baldwin held many roles, one of which was the Worldwide Director of the Magic Kingdom Club.

The 16 page print contained information on what was going on in the park, dates to visit, ticket prices, and special events for Magic Kingdom Club members.

The magazine's website said the end was due to an increase of people choosing to find information on the Internet, and thus lack of readership.