Distroller

In interviews, Serrano stated that her ideas originated in Mexican popular culture, including a caricatured version of Frida Kahlo.

Its products are sold in 60 points of sale, including the brand's own stores In 2012, it launched the Neonatos Ksimeritos collection, toys of different colors that emulate newborn babies with accessories such as pacifiers, umbilical cords and incubators, toys that were very popular in Mexico and were exported to other Latin American countries and Spain in 2018 as part of an expansion strategy.

Regina Tamés, director of the Grupo de Información en Reproducción Elegita (GIRE), declared for the Verne section of El País: “It is very unfortunate that in 2018 there are still toys intended only for girls or boys.

In this case, motherhood is idealized and girls are forced to believe that it is the only aspiration they should have in mind.” [4] In response, Serrano expressed that she deeply regrets the “misinterpretation” of her creations, and the company denied that its products had a Catholic ideological charge.

[5] In 2019, as part of its 'Chamoy y Amiguis' collection, Distroller launched an Afro-Mexican doll called "Mole D'Hoya", which includes a starfish and a tick as pets.