[3] Djtunes considers itself as a part of a vibrant international music scene and is in constant communication with artists, labels and distributors whose feedback is integrated into continuous development of the site.
[10] In 2008 the start-up company won two further investors: the MP3 co-inventor Professor Dr. Karlheinz Brandenburg and BM-T beteiligungsmanagement Thüringen GmbH branch office was founded in the neighbourhood of the Fraunhofer-Institute for Digital Media Technology (IDMT) inside the TU Ilmenau campus to promote technologically based product innovations.
[11] , [12] In September 2009 the company launched its own affiliate program, allowing publishers to market the Djtunes content and earn commission.
Djtunes works with Content Aggregators and labels, including:[19] Toolroom, Phonetic, Blackhole, Armada, Ultra Records, Cr2, Ministry of Sound, Cocoon, Great Stuff, Azuli, Strictly Rhythm, Boys Noize & more.
[20] This is a result of licensing agreements made between the original copyright owner and one or more record labels who negotiate sub-licenses to sell content in specific territories.
[21] In 2007 Djtunes became the first online shop in the electronic dance music industry to offer a User generated content feature.