Since its founding in April 2006, the platform emerged on international markets to become a Social Media Network for photos, videos and web TV content.

Premium content and user generated videos at sevenload.com create an entertainment portal of editorial and professional web TV shows online.

Selected content of sevenload's entire program airs on next generation TVs, set-top-box technology and games consoles with partners such as Sony, Philips Net TV,[1] T-Home Entertain, Medion and Nintendo Wii.

[2] sevenload is currently available in twelve languages and offers localized country portals in Germany, France, Italy, Spain, Sweden, Poland, Russia, Turkey, UK, USA, Netherlands, Malaysia, Singapore, Australia, Japan, Indonesia, South Korea, India, China, Colombia and Mexico.

Andreas Heyden, in-house founder of sevenload competitor Clipfish at RTL Group, joined the company as COO in 2007.

The Co-founders Ibrahim Evsan (former CTO) and Thomas Bachem (former Director Technology) left the company in September 2009 to start a new venture.

[8] In addition, Dr. Jörg Lübcke, Managing Director of Burda Digital, joined the supervisory board along with Dr. Marcel Reichart and Axel Schmiegelow.

As a new media company, sevenload positions itself as a provider of cross-media marketing and advertising solutions as well as modern video technology.