At a dealer conference on September 14, 2010 in Orlando, Florida, the then-Chrysler Group and Fiat CEO Sergio Marchionne was reported to have concluded his remarks by unveiling a rolling 2012 Dodge Viper prototype.

In autumn of 2011, SRT executive Ralph Gilles announced that the next generation of the Viper would debut at the New York Auto Show in April 2012.

[3] At the 2013 New York International Auto Show, the all new SRT Viper GTS was unveiled along with plans to enter the car into racing as well.

All of the launch edition cars were painted in Viper Blue with twin white stripes and came with a serialized dash plaque placed inside their cabins.

The SRT Viper GTS includes leather upholstery, accented colors on the seats, doors, center console and stitching; gun metal trim on the cluster bezel, HVAC outlets, window switch bezels, shifter base, park brake bezel and the integrated passenger grab handle on the center console; Sabelt racing seats with Kevlar and fiberglass shell, carbon-fiber hood, roof, decklid and aluminum door panels, split six-spoke forged aluminum "Venom" wheels with polished face and graphite-painted pockets (standard), fully painted Hyper Black or fully painted low-gloss black finished wheels.

Dodge introduced a new GT package in 2015 to fill the gap between the base Viper and the GTS model.

The GT package included the two-mode, driver-adjustable suspension and five-mode electronic stability control system from the GTS, along with Nappa leather seats with Alcantara accents and contrast stitching.

[8] The car now had the addition of the Advanced Aerodynamic Package (two-piece front corner splitters and a rear decklid spoiler made from carbon fiber), lightweight Sidewinder II wheels finished in matte-black, Pirelli P Zero Corsa tires, two-mode Bilstein DampTronic suspension adapted from the GTS, but with firmer levels of damping and a smaller spread between modes, shock dampers, increased spring rates and thicker anti-roll bars, carbon fiber (instead of aluminum) underhood X-brace, carbon fiber rear tail light applique from the Exterior Carbon Fiber Accent Package, two-piece Brembo brake rotors with wider brake annulus, black-anodized Brembo brake calipers painted with the Viper logo in TA Orange, TA logos behind both front wheels and a Stryker decal instead of the standard badge on the hood.

[11] At SEMA 2014, Dodge presented a Viper ACR concept car based on the new VX I platform.

Options included the ACR Extreme Aero Package, which helped the car break a total of 13 track lap records.

The Concierge process started with the ordering stage, which included Dodge sending customers a paint chip confirming the owner's choice.

Shortly thereafter, Dodge sent buyers a 1:18-scale "speed-form" replica in their chosen custom colors, to confirm or deny the build.

[22] In October 2015, the ACR achieved a 7:01.67s laptime at the Nürburgring Nordschleife with the Extreme Aero Package, which was run by SRT, and lapped by their test driver Dominik Farnbacher.

He eventually found himself supported by 377 people, and sponsorship and assistance from Kumho Tire (tire supplier), Prefix Performance (formally known as Arrow Racing Engines) (logistics and parts supplier), ViperExchange (car loaners), and Fox Pro Films (lap filming).

[25][26][27] Their third record-attempting rip to Nürburg, Germany ended after one of the Viper ACRs was crashed as a result of a tire failure.

[28] Despite the failure of surpassing the Huracán Performante, the team was still able to make the Viper ACR the fastest American, rear-wheel drive, manual transmission equipped car to go around the track.

This lap time also brought the car to fifth position for street legal vehicles in 2017.Sales of the Viper in 2013 and 2014 were poor.